Wednesday, September 07, 2016

GURNETT: Conscious has strong start in hip-hop scene

All WNY Radio     Wednesday, September 07, 2016    

With only one year as a rapper under his belt, 21-year-old Conscious is a surprisingly adept, emerging player in the local hip-hop scene. His debut mix tape, "Waking Up the Neighbors," offers interesting rhymes, honest lyrics and a smooth flow that speak to his inspiration by artists like Drake. As with most debuts, there's room for improvement, but it's definitely a promising start.

The opening track “The Come Up” is a great showpiece for Conscious's Macklemore-like lyrics:
It's like we feed of negativity to function/
I feel purified when I'm away from it all/
If wasn't for this music/
There would be holes in the wall
The lyrics feel honest, the flow is tight and the hook --
No one said it will be easy/
People stay some people leave me/
But I will never/
No I will never lose my mind
-- is all sorts of catchy. That said, the track does have some production flaws. The beat is repetitive and only changes mildly during the hook. The backing lacks a certain inspiration, like someone just pressed the 'on' button on a drum machine. And while Conscious adequately handles singing the hook (with the aid of auto-tune), it would have been more interesting to hear another voice on the track. Some pretty female vocals could have made the song stand out more.

Similarly, “Notice Me” is a decent track but not terribly memorable. Another singer would pump up the hook and really reel listeners in. It's the addition of extra embellishments like this that could take several tracks on this album to a higher level.

Tracks like “Mario Andretti” take the mood from honest to boastful, which doesn't create as strong of an impact. The keyboards are infectious and the hook (while a little cheesy) is catchy, but this brief track has its production issues as well; the backing vocals on the hook sound like a first-take attempt missing any effects that might have made it more interesting.

“Back On” featuring Jake Lilly is the standout of the mix tape. Where some tracks sound like they were rushed in the studio, this song arrives radio-ready. It'll make you bob your head, tap your feet or whatever it is you do when you get into your groove. Conscious sounds great on this track and flows well, and Jake Lilly completely owns his verse. I love the hook, I love the groove, I love the track, period.

The final track, “Latly”(sic), highlights the best of what Conscious does: upfront, personal lyrics. Another ready-to-air track, its production is slick and well thought-out. Conscious handles the hook adeptly and the lyrics ring sincere. This is a song that many people can relate to
Lately I've been searching for a purpose/
Lately I've been feeling worthless
Overall, the seven-track "Waking Up the Neighbors" is a strong start for Conscious. At just 21, if he keeps improving like he has in his debut year, he could be a standout in Buffalo and beyond. Some fixable production complaints aside, his tracks have a strong flow and sense of rhythm, and when the production hits its sweet spot, the sound is polished with hooks that'll stay in your head and beats that'll make you move. If you're into honest, slice-of-life hip-hop, you should check out this mix tape. The future looks promising for Conscious.

For more on Conscious, check out his Facebook and Twitter.

Ryan Gurnett is a local musician with an appreciation for other local music. Email him at never_really_been@hotmail.com or find him on Twitter @SirWilliamIdol.





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